Digital Marketing Executive Driving IT Product Success

Specializing in CRM, DevOps & Lead Generation Platforms | 6+ Years Experience | Team Leader of High-Converting Campaigns

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Manali Joshi - Digital Marketing Executive Profile

Driving Digital Success for IT Innovation

As a seasoned digital marketing professional, I specialize in transforming IT products into market leaders. With 6+ years of hands-on experience, I've successfully launched and scaled solutions including CRM systems, DevOps automation platforms, and lead capturing applications.

My data-driven approach combines technical SEO mastery, strategic paid advertising, and conversion optimization to deliver measurable results. Currently leading a team of 6 at Techify Solutions, I've increased product adoption rates and driven significant ROI improvements across multiple IT product lines.

Key Achievements

  • Led marketing initiatives increasing product adoption by 40%
  • Managed teams of up to 6 marketing professionals
  • Expertise spans 10+ digital marketing channels

Education

Bachelor of Engineering: Computer Science & Engineering
Dr. Jivral Mehta Institute Of Technology

Certifications

Google Analytics SEMrush Digital Marketing Fundamentals

Comprehensive IT Product Marketing Solutions

SEO & Technical Optimization

Complete SEO strategy for IT products including on-page, off-page, local, and technical SEO. Proven track record of improving keyword rankings and driving targeted organic traffic for CRM and DevOps platforms.

Key Tools Used
SEMrush, Ahrefs, Google Search Console, Screaming Frog, GTMetrix
Typical Results
150% increase in organic traffic, 200+ keyword rankings in top 10

Paid Advertising Management

Strategic Google Ads and social media advertising campaigns optimized for IT product promotion. Expert in ROI optimization and cost-per-click management across multiple platforms.

Key Tools Used
Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Microsoft Ads
Typical Results
300% ROI improvement, 40% reduction in cost-per-acquisition

Product Marketing Strategy

End-to-end product marketing initiatives for IT solutions. From market research and competitor analysis to user journey optimization and conversion rate improvement.

Key Tools Used
HubSpot, Mixpanel, Hotjar, SimilarWeb, Tableau
Typical Results
45% increase in conversion rates, 250% boost in qualified leads

Team Leadership & Analytics

Leading high-performing marketing teams while implementing data-driven strategies. Comprehensive analytics and reporting using Google Analytics, SEMrush, and advanced tracking tools.

Key Tools Used
Google Analytics 4, Data Studio, Slack, Asana, Power BI
Typical Results
35% team productivity increase, 90% faster campaign deployment

Career Highlights & Impact

Techify Solutions

Digital Marketing Executive
06/2023 - Present

Leading product marketing for CRM, DevOps automation, and lead capturing apps. Managing team of 6 professionals. Enhanced organic search visibility, optimized user acquisition, and achieved high ROI on paid campaigns.

6
Team Size
250%
ROI Growth
3+
Products

Shree Tripada Infomedia

Digital Marketing Executive
06/2021 - 05/2023

Drove marketing for bulk SMS software. Focused on increasing market reach through targeted digital strategies. Improved lead quality and conversion rates through analytics-driven optimization.

2
Years
180%
Lead Quality
SMS
Software

Earlier Experience

Fashion ka Fatka, Intesols Pvt Ltd, Ved Enterprise
Career Foundation Period

Progressive experience in SEO, social media management, and digital marketing foundations. Built comprehensive understanding of digital marketing ecosystem and client relationship management.

3+
Companies
SEO
Expertise
Social
Media

Measurable Impact & Success Metrics

0
Years Experience
0
Team of Professionals Led
0
Major IT Product Launches
0
% Average Product Adoption Increase
0
+ Multiple Platform Expertise

Core Skills & Expertise

Google Analytics SEMrush Google Ads Social Media Marketing Email Marketing Team Leadership User Journey Optimization Competitor Analysis

Tools Mastery

Analytics & Tracking
Google Analytics, AdWords, Tag Manager
SEO & Research
SEMrush, Moz, Ahrefs
Email & Automation
Mailchimp, SendInBlue
Search & Optimization
Keyword Planner, Search Console

Industry Focus

CRM Systems DevOps Automation Lead Generation Apps Bulk SMS Software E-commerce Platforms

Ready to Drive Your IT Product Success?

Let's discuss how I can help scale your digital marketing efforts and achieve measurable growth.

116, Swagat City, Opp IOC Petrol Pump, Adalaj, Gandhinagar, India
Download My Resume

Languages

English Gujarati Hindi

Availability Status

Currently open to new opportunities and consulting projects

Specialized in IT product marketing with proven team leadership experience